Merchants Leasing, one of the largest vehicle-fleet leasing providers in the United States, approached Stackpole with designing a new national print and banner ad campaign that would attract new prospects and raise awareness.
Merchants Leasing, one of the largest vehicle-fleet leasing providers in the United States, approached Stackpole with designing a new national print and banner ad campaign that would attract new prospects and raise awareness.
Our strategy was to focus the campaign on the strengths of Merchants’ service—namely, that they are often willing to provide leasing solutions that competitors are unwilling or unable to provide.
We created the headline “Go Further” and paired it with visually striking images that typified an adventurous, can-do spirit. By using photographs of remote, desolate places, we were able to illustrate how Merchants is unafraid of a challenge and is willing to go beyond expectations.