Organizations like banks, law firms, consultants, information providers and investment firms often have a hard time articulating their advantages. That's because they're often selling things you can't see or touch… a reputation, advice, a competitive edge. We specialize in branding these kinds of intangible services. We do this by uncovering the differentiating benefits, and bringing them to life through a creative execution that's concrete, clear and compelling. With this approach, we've strengthened the brand value and the bottom line of organizations across many professional services segments.