Stackpole & Partners: Advertising Agency

Building brands since 1995.


Stackpole Launches New Website for cbanc Network

April 19th, 2011

Newly Designed Website for cbanc Network

With help from Stackpole & Partners, the cbanc Network took the wraps off a completely revamped version of its website that better reflects the active and collaborative nature of the online community and builds on cbanc’s charter to become the definitive search engine for banking knowledge.

The cbanc Network is a secure, online community where bank and credit union professionals meet to collaborate and trade content in a virtual marketplace. The network, which offers free membership and contains the largest repository of banker-authored, board-approved, exam-tested content anywhere, serves as the go-to resource for bank professionals so they don’t have to recreate the wheel every time they develop new resources for their financial institution.

Stackpole’s strategy for the web project centered around trading up the older static cbanc site, which primarily defined the community and how it worked, with a completely redesigned, interactive approach that showcases the broad range of high-quality, peer-generated content. The website redesign was also intended to infuse a strong sense of community among cbanc’s growing audience, adding new dynamic and social elements that would promote collaboration and generate new interactive experiences.

Says Myers Dupuy, President at cbanc Network, “Stackpole combined their knowledge of social media and the banking industry to craft and deliver just the right message for our market. By showcasing community activity and content, they built a website for us that lets a visitor understand the value of cbanc without having to read a lot of marketing.”

Stackpole President Pete Stackpole believes the community banking market is ripe for a collaborative resource like the cbanc Network and is pleased to be a key partner on its journey. “Cooperation is key to their survival; community banks and credit unions need to harness the power of their collective intelligence and resources to stack up against the big guys”, Stackpole says. “The banking market is highly competitive so everyone needs to be running lean and mean. This is a tool that lets them create more work product with fewer human resources.”

In addition to the new website, cbanc also tapped Stackpole to create a new brand architecture, revamp its messaging platform, create a positioning tagline and build out an expanded color palette.

Located in downtown Newburyport, Stackpole & Partners is a full-service strategic marketing communications firm with clients throughout the United States. Stackpole has provided its services to national clients such as LexisNexis, Wolters Kluwer, Holland & Knight, Merchants Leasing, Perseus Athletics, cbanc Network and Riker Danzig, as well as to New England-based businesses Fiduciary Trust, Agenta Consulting and Nutter McClennen & Fish.